Your brand is only as good as the experience.

I help companies pressure-test products, services and customer experiences before and after launch by evaluating positioning, pricing, packaging, messaging and the gap between what the brand promises and what the customer actually experiences. I look at each product through a market and channel lens, because what works on a Target shelf may not work online at Walmart. I specialize in buying habits, expectations, and decision-making of women over 40.

For brand, product, commercialization, and customer experience consulting or other inquiries, please complete the form below. We will respond within two business days.